Projects
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Accomplish.com
www.accomplish.com
Accomplish.com is a social network created for individuals and groups that want to accomplish a goal and for those willing to support them. Working with the Accomplish.com startup, WS is developing a comprehensive web application that will allow users to set accomplish practical, well-defined goals using the latest Internet technologies and build communities of support. Accomplish provides an innovative interface through which users can create their own profile and content, create a profile for their goals, promote their goals and interact with the community.
Accomplish.com is a very flexible instrument. It can be used by a single individual or group to accomplish their “private” goals, like a wedding or a vacation. In the case of a single individual, the community of support will most likely be limited to friends and relatives. When the user has a goal of social interest (schools, teams, community groups, churches, nonprofits), the larger community is involved in giving concrete support and providing resources. The nature and scope of the project will determine how large the community of interest may be: neighborhood, town, region, and country. WS is providing the core web application development, interface, interaction design and is also consulting on marketing and branding strategies to the Accomplish.com startup. A public re-launch is scheduled for Fall 2010.
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Association of Hispanic Arts
www.latinoarts.org
The Association of Hispanic Arts (AHA) is a non-profit learning institute for Latino artists and arts administrators. Its mission is to promote career development, financial independence, and networking opportunities for individual artists and creative entrepreneurs.
AHA: WebServes cleaned up AHA’s very complex website that the former webmaster never completed. The owner of the site wanted to dump the website since all webmasters he spoke with said it was impossible to clean up because of the software used to create it. WS studied the AHA website and recommended not to throw it out. The owner of the site trusted their judgment and it paid off. There are still some changes to be made on the site and it will grow as AHA grows over the next few years.The owner of the site values WS’s mission and how the staff works with its clients to come up with the best solutions possible at a price that works for both organizations.
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Video Chat Network
www.videochatnetwork.net
Marketers have always sought out input from Early Adopters the people that start the trends that move brands and businesses. Video Chat Network captures input and opinions from these critical individuals through grass roots recruiting and the use of on-line video chats, a means of access early adopters totally embrace.
Video chats provide fertile ground for marketers: Ideation/brainstorming, Trend tracking, Target market insights, Positioning/strategy development, Product/ad concept assessments, New product development.
VCN panelists are grass roots recruited through social networking sites, friends referring friends, and other non-traditional sources. While these early adopters can be hard to reach through traditional qualitative research, they are eager to participate in VCN chats. Now you can access that all elusive youth market along with other adult targets who video chat—like business executives, IT professionals and parents among others.
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Medwiser
www.medwiser.com
Medwiser is a nonprofit organization that was started in 2005 to help prevent the spread of HIV in young people. One out of every two infections of HIV worldwide occurs in a school age child, teenager or young adult. This site was created to get the word out and stop the trend. Help us stop innocent children, babies, young people and others around the world from getting HIV.
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Casa Esperanza
www.casaesperanzany.org
Casa Esperanza para Mujeres y Niños (House of Hope for Women and Children) is a Brooklyn-based nonprofit which services homeless women with a history of HIV, substance abuse and domestic violence, has teamed with WebServes to create their inaugural web presence to promote their mission to funders and institutional partners. Casa Esperanza’s mission includes the goal to protect and safeguard them while teaching them life’s coping mechanics with absolute love and respect.
“We are committed to serving women who come to us with the dedication and strive for a new and better life, for themselves and their children. Our services will address the critical needs of this population and assist in the facilitation of self-efficacy, self sufficiency and womanhood.” Their long-term goal is to ceate a full-service residential facility for their clients. WS is collaborating with Casa Esperanza founders, Valerie Patterson and Gina Cuneo-Ramos, to develop a website that will refect their values and their aspirations, while serving to provide a platform for their organizational development.
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Camp Kinderland
www.campkinderland.org
WS has completely redesigned and recently launched the web presence of this venerable Brooklyn nonprofit. Founded in 1923 by Jewish activists as a retreat for their children from the tenements of NYC, The website integrates disparate information into a coherent and easily navigated environment. The site provides both online and downloadable forms, Flash resources, and donations and fee payment options.
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DocDates.com
www.docdates.com
DocDates.com was founded five years ago by Dr. Ellen L. Mausner, M.D. As a single medical professional, she envisioned a social Web site for people like herself who were highly educated, highly trained and with very little time to meet others socially. She was most committed to creating a Web community based on verified qualifications. Dr Mausner came to WS needing help to salvage a website plagued with problems, not the least of which was that the original developers were no longer in business.
WS made a detailed assessment of the Doc Dates.com problems, and proposed to bring Doc Dates back to life by creating a stable Web environment that would also be more attractive for its intended users. A new Web host was identified for Doc Dates and the website was migrated. The interface and principal graphics were entirely redesigned. The site’s engine was retained, with only minor fixes, saving Dr. Mausner thousands of dollars. Following relaunch, WS was retained as a consultant to contribute in areas of Search Engine Optimization and advising on Web marketing strategies.
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Zarif Design Website
www.zarifdesign.com
Zarif Design has the highest visual design values and standards for its work and products. Zarif Design elegantly merges Eastern attire with contemporary Western fashion. The Zarif Design lines are produced in Kabul, Afghanistan, employing the skills of local Afghan women working with fabrics and design motifs original to Afghanistan.
Zarif Design wanted a Web design that was up to their standards and reflected the highest quality. Zarif Design and WS shared a fundamental understanding that the website would be the single most effective way to market the business and its fashion line to an international marketplace. For a start-up firm, this recognition was based on financial constraints as much as strategic direction. As a result, WS needed to satisfy three basic requirements for this website:
High Quality. Develop the highest quality site to display their product, intricate in detail, at an affordable cost (well below market) for their start-up business
Navigability. A service that interpreted the informational and content requirements of the website into effective site architecture and navigability
Visual Integrity. Translate Zarif visual design criteria and content into a Web environment while maintaining visual integrity
WS created a new showplace, in the Zarif website, that displays vividly the superb designs of Zolaykha Sherzad along with the textile embroidery skills and artisanry of her native Afghanistan. The website has contributed immeasurably to the material benefit of the Kabul based enterprise and its largely female craftspeople.
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Good Counsel Homes
www.goodcounselhomes.org
This nonprofit social services organization provides safe residential environment for pregnant women at risk
Good Counsel Homes came to WS with an existing web site that they knew needed significant redesign. After a lengthy process of assessing Good Counsel Homes needs, WS proposed a revamped web site that required new architecture, interaction design, and a completely new interface. WS contributions also led to Good Counsel Homes brand and logo redesign. WS collaborated with Good Counsel Homes to ensure a more user friendly interface and more accessible content that would easily reach targeted members of their community and help fulfill their mission.
Good Counsel Homes was so pleased with the results of the revamped public web site that WS was asked to develop a second web project. This project consisted of developing a secure private web area accessible only by staff members. This private web area improved organizational effectiveness through centralized document management and distribution, and the use of a centralized web database across multiple Good Counsel Homes residential units. It further allowed human resource management, document storage, forms downloads and access to a referral database. The private web area also has a special prayer administration area and a staff blog.
DRUPAL
Flash
MySQL
Omeka
PHP
Plone
Ruby on Rails
WordPress